Case Study: Perry Browns Salon

The Background

Perry Browns Salon are a well-established salon with a loyal customer base and a great reputation offline. The challenge? That reputation wasn’t fully visible online.

Over the course of eight years, they had built up just 30 Google Reviews. That’s not unusual for salons as customers often leave happy, but forget to put it into words online. And without reviews, even the best businesses struggle to stand out on Google.

The Challenge

They wanted more reviews. More credibility. More social proof. But without nagging customers or relying on hit-and-miss “please leave us a review” emails.

Enter Totap.

The Totap Solution

Perry Browns picked up a Totap Google Review Card. Instead of sending customers away with a “hope you leave a review,” they could now hand them the card, ask them to tap, and in seconds the review process was done.

No long links. No excuses. Just one tap.

The Results (This is Where It Gets Interesting)

The morning after they started using their Totap card, Perry Browns received five 5★ Google Reviews within one hour. That’s the equivalent of 20% of their entire review history in a single morning.

Over the next five days, another 25 five-star reviews landed, nearly matching what they had achieved in eight years.

And within just two weeks, their review count had more than doubled:

  • Before Totap: 30 reviews in 8 years
  • After Totap: 65 reviews in 2 weeks

That’s a reputation transformation you can actually see on Google.

The Impact

More reviews means more than just bragging rights:

  • Local SEO boost – higher visibility on Google Maps and local search.
  • Customer trust – new clients are far more likely to book when they see 65 recent glowing reviews.
  • Staff morale – the team gets real-time feedback that validates their hard work.

And the ROI? Imagine eight years’ worth of online credibility compressed into a fortnight. That’s what Perry Browns Salon achieved with one card, one process, and one smart decision.

Final Word

This case study isn’t just about Perry Browns Salon. It’s proof that any local business with happy customers can turn that goodwill into visible reputation…fast.

👉 If Perry Browns Salon can double their reviews in two weeks, what’s stopping you?